Many of my friends call me Fashion Tashijan, especially those from the states. I got stuck with the name from the times spent playing in hardcore music bands during the late 1990's into the early 2000s. I was mainly given the name because I rebelled against the traditional dress code of punk attire and instead opted for designer clothing and accessories. I've always had a particular interest in fashion and for beautiful materials. I spent a lot of my childhood advising my grandpa on which ornaments or porcelain dolls to bid on at auctions. Of course I don't consider myself a fashion expert, but I think I know a trick or two.
I have been staying in Armenia for nearly 6 weeks. I was approached and asked to write an article comparing the differences between Americans and Armenians residing in the NYC metropolitan area. As I am a main in my early thirties, I choose to focus on this demographic population, say 25-35 year old males.
One of the first things that I recongized about Armenian men is that they have an extremely uniformed fashion sense. The lacks of hairstyles were apparent. The large majority of men have around 1 inch of hair (give or take some). It's probably the reason why I get lots of people staring at me for my shoulder length wavy hair. I've stopped feeling paranoid about such behaviour and actually start to laugh at the frequent stares. Although, the looks were rather extreme when I first touched down in Yerevan. Later I realized that I was literally the only man with long locks.
The uniformity of Armenian men doesn't end with their hair. As I walk down the busy streets its normal to pass four or five men walking along side each other wearing near on identical clothing, and I don't just mean similar t-shirts and jeans. Men dress in the same style of shirt, almost the same colour, identical bubble vest and fitted jeans with pretty much the same patterns on them. Back over in America, if you arrive in the same outfit, one of you has to change, it goes with out saying. Even if you have the same shoes that no one will look at, one of you have to change. The city Americans really try their best to look individual and unique without appearing tacky. When I meet up with a group of my friends, each of us has an independent style. Even if we are all in jeans, or accessories and hairstyles separate us. However, this only applies to the 'normal' bunch of us, rules for hipsters or punks in NYC are very different and a whole other story.
I ask the people of Yerevan, have you forgotten about colours? Why are you living in a world that is black and white? It's almost unheard of for men to sport orange or red coloured t-shirts? I saw a few men wearing white t-shirts, but certainly not white denim shirts, which are a huge, hit in America.
It may come across that I am simply only slating Yerevan's male fashion choice, but only in terms of the lack of diversity. They dress smart, all I ask is that they change it up a bit!
Narrated by David Tashjian, originally for http://repatarmenia.org/ .