A two-year collaborative project titled "Fashion Road: Dialogue across Borders" centers around fashion designers from Europe and Armenia, who gain ideas and are inspired by looking into the past. The developers will work together to study traditional clothing items of Armenia, Germany, Romania, Czech Republic, UK and Denmark. They will also explore the impact of those outfits in modern day society. The will place focus on the ways in which people link those costumes with their heritage and national identity. The core of the project will entail designers to view the outfits in a beneficial way and to use modern technologies and methods to showcase their interpretations of the culture of the identity of each country.
Armenian fashion designers have already started being recruited by the British Council. Armenian artists will be chosen via an open competition that will be scored on a merit system. More information and details about the selection process will be released soon.
The project launched in May. The event started with an international seminar, shortly followed by the residency programs in Armenia for the European designers and vice versa. The selected fashion designers will work alongside each other to formulate their job; that will contextualize the values, traditions, and heritages of their chosen country, which they researched throughout the time at their residencies. The teams' work will be showcased in an exhibition, which will start in Yerevan. The show will be presented in 4 areas of Armenia and the European countries.
The outfits made by the designers will help raise awareness and appreciation of European cultural values and identity of Armenian citizens, and also the Armenian rich history and heritage among Europeans. It will also act as a platform for talking about the significance of cross-cultural cooperation. It will also bring together the different cultural traditions and heritages concerning present trends and technological developments that have led to a creative and unique approach to fashion.
The single project has been given the go-ahead through the Culture Fund and support from the European Union.
The project marks the first time that members of the European Union National Institutes for Culture (Goethe-Institute, the Danish Cultural Institute, the British Council and Czech Centres) will work together on a group project in Armenia. The Armenian Fashion Council will represent Armenia.